Guerilla marketing is a rare form of modern marketing that uses novel, unconventional methods to boost sales and generate awareness around your brand. While sometimes aided by technology such as social media or mobile devices, it generally involves a small group of people using bold methods to promote a brand in a high-traffic physical location. This means anything from branding a public space with street art to creating immersive pop-up experiences in physical locations.
While guerilla marketing can be highly effective, it’s important to remember that it’s not without its risks. Because guerilla marketing relies on shock value and surprise, there’s always the potential for something to go wrong. Additionally, because it’s often done without permission, it can lead to legal problems if not done carefully. Nonetheless, when executed correctly, guerilla marketing can be a powerful way to connect with consumers and get them talking about your brand.
Viral marketing is a type of online marketing that relies on social networks to spread the word about a product or service. It’s called “viral” because users share content with their friends, who then share it with their friends, and so on, until the message is spread far and wide. Viral marketing can be extremely effective, but it’s also very difficult to create intentionally. After all, if you’re trying to make something go viral, you’re essentially trying to get people to do something that they wouldn’t normally do.
That said, there are some ways to increase your chances of success. First, create content that’s truly compelling and shareworthy. This could mean creating a funny video, an informative article, or anything else that users will want to share with their friends. Second, make it easy for users to share your content by including social sharing buttons on your website or blog. And finally, promote your content through paid advertising or social media marketing to reach a larger audience.
By following these tips, you’ll be in a better position to create viral marketing campaigns that actually work. Just remember that there’s no guarantee of success, and that even the best viral campaigns can fizzle out over time.