Who Needs Them?
If you have a small, medium, or large brand or agency and need a tool to manage influencer marketing, Influencity is for you!
Summary of Services
Influencity helps brands of all sizes connect with influencers to promote their products. They offer tools for discovering influencers, managing relationships, and tracking campaign success. Their plans start at $98 per month.
Influencity: Transforming Influencer Marketing for Brands and Agencies of All Sizes
Best for: Small, Medium, and Large Brands, Agencies
Pricing: From $98
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In 2014, influencer marketing was a whole different scene. How different? Let’s put it this way: when Influencity started up in November of that year, its focus was on connecting brands with some of the most influential people on Twitter.
Evolution and Adaptation
When Influencity began, it primarily focused on Twitter, a major platform at the time. Fast forward to today, and Influencity has evolved significantly, shifting its focus to Instagram, TikTok, and YouTube. CEO Daniel Sanchez initially described Influencity as “a system of automatic publication of tweets written by influencers.” While this approach was innovative then, Influencity has since expanded its capabilities, focusing heavily on discovering and connecting with relevant influencers across multiple platforms.
Comprehensive Discovery and Data
Influencity’s Discover tool now indexes over 170 million accounts on Instagram, TikTok, and YouTube. Despite the vast number of influencers, Influencity excels in providing detailed profiles with an incredible amount of data. This includes audience demographics, engagement rates, and even estimated fees, helping brands make informed decisions when selecting influencers.
Email Integration and Customer Engagement
Influencity also offers a comprehensive email integration solution, helping businesses streamline communication, automate customer segmentation, and engage with their audiences more effectively. This integration is a far cry from its early days of manually managing influencer communications.
Flexible Pricing Plans
Influencity offers flexible pricing to cater to businesses of all sizes. Customers can personalize their plans by selecting features that suit them best or choose from fixed plan options:
- Basic: $168/month – 4 users, unlimited searches, 5,000 results/month, save 100 influencers, analyze 30 profiles/month, create 1 list to assess audience overlap.
- Professional: $348/month – 10 users, unlimited searches, 10,000 results/month, save 600 influencers, analyze 150 profiles/month, manage 10 campaigns, run 10 campaign reports, dedicated customer success team.
- Business: $698/month – Unlimited users, unlimited searches, 25,000 results/month, save 2,000 influencers, analyze 500 profiles/month, manage 50 campaigns, run 50 campaign reports, dedicated customer success team.
Custom bundles starting at $98/month are also available, allowing customers to build their own plans based on specific needs.
Key Features
Precision Discovery and Look-Alike Tools
Influencity’s precision discovery tools and look-alike features yield highly relevant results. Brands can use advanced filters to find influencers based on demographics, psychographics, interests, and brand affinities. The look-alike search feature allows brands to identify one ideal influencer and then find others with similar profiles, saving time and ensuring relevance.
Comprehensive Campaign Management
Influencity’s campaign management module includes tools for running multiple influencer marketing campaigns simultaneously. The platform helps brands create and manage influencer lists, predict group performance, and assess audience overlap. The reporting tools provide in-depth insights into campaign success, offering metrics like engagement rates and ROI.
Influencer Relationship Management (IRM)
Influencity’s IRM feature allows brands to store influencer contact and payment information, track communication, and manage contracts. The platform also offers audience analysis tools, giving brands useful information both before and after campaigns to refine their strategies.
User-Friendly Interface
Despite handling an overwhelming amount of data, Influencity’s user interface is designed to be intuitive and easy to navigate. From applying filters to searching for influencers to diving deep into individual profiles, the platform ensures that users can easily manage their influencer marketing efforts without getting bogged down by complexity.
Conclusion
Influencity offers a robust influencer marketing solution tailored for brands and agencies of all sizes. With its comprehensive discovery tools, flexible pricing plans, and user-friendly interface, Influencity helps businesses connect with the right influencers, manage relationships effectively, and track campaign success. Explore Influencity and discover how it can elevate your brand’s influencer marketing strategy.
