Who Needs Them?
If you have a large company and need a sophisticated tool to manage influencer marketing, Brandwatch is for you!
Summary of Services
Brandwatch helps big companies find and work with influencers who can promote their products. The platform offers tools for discovering the right influencers, managing relationships, and tracking campaign success. Their plans start at $750 per month.
Brandwatch: Elevating Influencer Marketing for Large-Scale Organizations
Best for: Large-scale Organizations
Pricing: From $750
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In a world dominated by algorithms, there’s a growing conversation about the balance between automated processes and human connections in pairing influencers with brands. Brandwatch stands out by emphasizing the importance of genuine relationships and deep understanding of audiences, setting a high standard in the influencer marketing landscape. While algorithmic marketplaces have their merits, Brandwatch’s approach centers on authenticity and trust, which are crucial for effective influencer marketing.
Commitment to Genuine Connections
Brandwatch has been a prominent player in the industry for several years, known for its people-powered insights. The platform is built on the philosophy that great marketing starts with understanding your audience. By focusing on discovering genuine influencers who can connect with the right people, Brandwatch ensures that brands achieve real ROI rather than just broad reach.
Comprehensive, Globally Focused Solution
Brandwatch offers a globally focused end-to-end solution, housing creators and influencers with over 5,000 subscribers on TikTok, YouTube, and Instagram. Their database surpasses competitors in talent supply, providing businesses with a rich variety of influencers. The Influencer Marketing Software is meticulously developed by a team with deep expertise in the influencer realm.
The seamless integration of Brandwatch’s Influencer Marketing Software with their ‘Consumer Intelligence’ and ‘Social Media Management’ platforms sets them apart. ‘Consumer Intelligence’ empowers analysts to uncover market insights from vast online conversations, while ‘Social Media Management’ offers a unified platform for managing channels, crafting content, engaging communities, and assessing brand performance.
Key Features
Influencer Discovery Tools
Brandwatch’s discovery tools allow brands to track influencers with over 5,000 subscribers on major platforms like TikTok, YouTube, and Instagram. The filtering process is user-friendly, helping brands locate influencers based on interests, brand affinities, past collaborations, and credibility.
Influencer Directory Management
The platform acts as a reliable influencer CRM, storing contact and payment information, contract details, and additional first-party data in custom fields. Automated email tracking simplifies communication, ensuring that brands maintain organized and efficient correspondence with influencers.
Influencer Network
Brandwatch enables brands to build private influencer networks or campaign databases. The platform supports influencer onboarding and campaign reporting across 13 major languages, allowing for global reach and engagement.
Campaign Management and Reporting
The software helps brands craft sales materials, monitor deliverables, and generate real-time reports. Comprehensive campaign tracking ensures that influencers meet their obligations, providing brands with an overview of campaign performance.
Platform Coverage
Brandwatch supports influencer marketing across various platforms, including TikTok, Instagram, YouTube, and more, ensuring that brand messages reach target audiences effectively.
Management Tools
The platform offers mobile-friendly, white-labeled dashboards for influencers and eases content approvals before posts go live. Brands can view their full roster via exportable sheets and live links, simplifying management processes.
Automated Reporting
Automated reporting allows brands to monitor campaign impressions, viewership, engagement, and other key metrics in real-time. This feature provides insights into the performance of influencer marketing efforts, helping brands make informed decisions.
Pricing Plans
Brandwatch’s pricing is tailored to meet the unique needs of each organization. The starting price is $750 per month, with customized pricing based on the scale of the organization, the characteristics of the current influencer program, and future aspirations. This approach ensures that Brandwatch can cater to large-scale, enterprise-level organizations with complex needs.
Conclusion
Brandwatch’s Influencer Marketing Software is a comprehensive solution for large-scale organizations looking to elevate their influencer marketing efforts. With robust discovery tools, seamless CRM integration, and advanced campaign management and reporting features, Brandwatch sets a new standard in the industry. Explore Brandwatch and discover how it can transform your brand’s influencer marketing strategy.
