Who Needs Them?
If you have a small, medium, or large brand or agency and need a sophisticated tool to manage influencer marketing, indaHash is for you!
Summary of Services
indaHash helps brands and agencies connect with influencers to promote their products through advanced discovery tools, customizable reporting, and comprehensive campaign management. Pricing is available on request.
indaHash: Transforming Influencer Marketing for Brands and Agencies of All Sizes
Best for: Small, Medium, and Large Brands and Agencies
Pricing: On request
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We first took a look at indaHash back in 2017, when many influencer platforms were positioning themselves as “The Google of Influencer Marketing.” indaHash took a different approach, using an algorithm to match brands with creators, earning it the nickname “The Tinder of Influencer Marketing.” The process of finding an influencer and negotiating terms was streamlined to a brand questionnaire and a few clicks, yielding impressive results.
Evolution and Growth
As influencer marketing matured, so did indaHash. Initially focused on quick campaign turnarounds, the platform has evolved to offer a comprehensive suite of features requested by its growing customer base. Today, indaHash serves over 600 brands and agencies in more than 100 countries, running over 19,000 campaigns for big names like Amazon, Coca-Cola, and Google.
Key Features
Creator Discovery
indaHash’s Discovery tool is designed to find the most relevant influencers with real-time first-party data. The platform uses over 20 filters for influencer search, including in-depth audience analysis, Credibility Check, Audience Overlap, Crisis Detection, and Competitor Check. The ability to search by paid post performance is a unique feature, allowing brands to set a minimum performance threshold for paid posts compared to organic ones.
Comprehensive Campaign Management
The platform offers robust campaign and project management tools for up to 50 users, including automated reporting for unlimited social media platforms and custom creator onboarding forms. This ensures efficient management of influencer campaigns from start to finish.
Brand Security
indaHash employs aggressive Brand Security protocols, including a six-level safety check of influencer content before acceptance onto the platform. This ensures that brands are protected from inappropriate or offensive content. The Crisis Detection Scanner continuously monitors creators to ensure ongoing compliance with safety rules.
Customizable Reporting
indaHash provides fully customizable reporting, allowing brands to see only the data they want. This feature is particularly useful for brands and agencies that need to tailor reports to specific requirements.
Pricing Plans
indaHash offers several subscription tiers tailored to different needs:
- Creator Discovery: Up to 5 users can use the Discovery tool without restriction, including recommended brand-safe creators and comprehensive audience analysis.
- Creator Discovery & Campaign Management Tools: Up to 10 users with additional campaign/project/team/task management and automated reporting.
- Agency Pack: Everything as above for up to 50 users.
- Whitelabel / Enterprise License: A fully branded and customized instance of the platform for any number of users.
- Managed Service: For brands preferring external expertise, indaHash’s in-house team handles all discovery and campaign management.
User-Friendly Interface
The platform’s clean and minimalistic design ensures an intuitive user experience. The activity log provides an overview of team activities, campaign progress, and creator searches, making it easy to orient oneself before diving into the platform’s more detailed features.
Advanced Search and Analytics
indaHash’s search features offer a high degree of specificity, and its analytics provide valuable insights. For example, the platform can show the percentage of an influencer’s audience that is considered “notable” (i.e., having over 1,000 followers). Audience Overlap tools offer detailed insights into the unique reach of influencer groups, helping brands avoid redundancy in their campaigns.
Conclusion
indaHash offers a robust, end-to-end influencer marketing solution for brands and agencies of all sizes. With advanced discovery tools, comprehensive campaign management features, and customizable reporting, indaHash stands out as a powerful platform for managing influencer marketing campaigns. Explore indaHash and discover how it can transform your brand’s influencer marketing strategy.
