The Running Event – Tre®

The Running Event (TRE) 2025 – The Premier Running & Outdoor Retail Industry Expo

4

The Running Event (TRE) 2025 returns to the Henry B. González Convention Center in San Antonio, bringing together the complete running specialty ecosystem—footwear brands, apparel companies, gear manufacturers, retailers, distributors, race directors, technology providers, and performance innovators.

TRE remains the #1 business event for the running and outdoor retail market in North America, offering exhibitors a powerful platform to connect with specialty retailers, launch new seasonal collections, and build high-value B2B partnerships.

Event Overview

Event Name: The Running Event – TRE®
Start Date: December 2, 2025 (multi-day expo)
Venue: Henry B. González Convention Center
City: San Antonio
Country: United States

Event Website: https://therunningevent.com/
Source (ExpoMax360): https://expomax360.com/atlas/the-running-event-tre/

Introduction

Running continues to be one of the fastest-growing sports segments in North America, fueled by specialty retail, performance footwear innovation, community racing, and the booming outdoor lifestyle movement.

TRE is a central meeting point for the entire industry—where retailers discover next-season products, brands debut new technologies, and decision-makers engage in high-value purchasing conversations. For exhibitors, TRE offers unmatched access to specialty running stores, trail retailers, brand partners, and performance-focused buyers.

What Exhibitors Can Expect

1. Footwear, Apparel & Gear Showcases

TRE is one of the most product-driven expos in the sports industry, featuring:

• performance running shoes

• trail running footwear

• technical apparel

• socks, insoles, and run-specific gear

• hydration systems & accessories

• wearable technology & performance monitors

Retailers come ready to test products, compare offerings, and place future orders.

2. Retail Buying & Specialty Store Engagement

The Running Event has the strongest retailer turnout in the running industry, attracting:

• independently owned running stores

• multi-store regional retailers

• trail & outdoor retail chains

• buying groups and purchasing directors

This makes TRE a top-tier environment for exhibitors seeking wholesale and distribution deals.

3. Running Industry Innovation + Product Launches

TRE serves as the first-look platform for:

• new footwear technologies

• midsole & cushioning innovations

• sustainable & recycled materials

• outdoor performance gear

• smart running tech and sensors

Brands use TRE to unveil new collections and secure retailer commitments for the upcoming year.

4. Race Directors & Event Partnerships

In addition to retail buyers, TRE attracts:

• marathon and race organizers

• timing technology companies

• sponsorship agencies

• race equipment and expo-service providers

This creates additional partnership channels for brands entering race/event marketing.

5. Education, Workshops & Trend Insights

TRE includes industry-leading education on:

• retail strategies

• consumer behavior trends

• sustainability in running gear

• digital transformation for retail

• store operations & merchandising

• community engagement & brand building

For exhibitors, these sessions provide valuable insights for product positioning and sales strategy.

Why TRE Matters for Exhibitors

A Highly Focused Buying Audience

TRE attracts retailers who actually buy product, not window shoppers.
Brands consistently report:

• strong lead generation

• pre-season orders

• long-term retail contracts

• new regional partnerships

One of the Most Influential Running Industry Platforms

Exhibiting at TRE places your company in front of:

• specialty running influencers

• brand decision-makers

• performance product trendsetters

Perfect Timing for Seasonal Product Launches

December aligns with:

• upcoming spring/summer launches

• buyer planning cycles

• yearly distribution expansion

Direct Access to the Running Community

TRE’s environment fosters real relationships between brands and the retailers who influence local running communities nationwide.

Final Thoughts

The Running Event (TRE) 2025 continues to set the standard for business, innovation, and specialty retail convergence in the running and outdoor market. For exhibitors focused on performance footwear, apparel, accessories, retail solutions, and outdoor technologies, TRE offers an unmatched opportunity to showcase products, secure orders, and strengthen brand presence across North America.

Whether your brand develops cutting-edge running gear, sustainable apparel, innovative tech, or retail solutions, TRE is one of the most important industry events of the year.

Industry: Running, Outdoor Retail, Sports & Performance
Tags: running industry expo, athletic retail event, San Antonio trade show