PSI 2026 – Europe’s Leading Trade Fair for Promotional Products, Corporate Gifts & Advertising Specialties
The PSI International Trade Fair for Advertising Specialties 2026 returns to Messe Düsseldorf, uniting the global promotional products industry—manufacturers, print suppliers, wholesalers, merchandisers, branding agencies, importers, and corporate buyers.
Recognized as Europe’s premier promotional products marketplace, PSI sets the pace for product trends, creative branding solutions, and innovative merchandise ideas for the year ahead.
For exhibitors, PSI is a highly strategic platform to launch new promotional items, strengthen distribution channels, and connect with thousands of trade buyers across Europe and worldwide.
Event Overview
Event Name: PSI: International Trade Fair for Advertising Specialties
Start Date: January 6, 2026
End Date: January 8, 2026
Venue: Messe Düsseldorf
Venue Address: Stockumer Kirchstraße 61, 40474 Düsseldorf, Germany
City: Düsseldorf
Country: Germany
Event Website: https://www.psi-messe.com/?utm_source=alsett.com
Venue Website: https://www.messe-duesseldorf.de/?utm_source=alsett.com
ExpoMax360 Source: https://expomax360.com/atlas/psi-international-trade-fair-for-advertising-specialties/?utm_source=alsett.com
Introduction
PSI is the central European hub for the promotional products and advertising specialties industry, attracting:
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merchandisers & wholesalers
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print service providers
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corporate gifting companies
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textile & apparel branding manufacturers
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import/export suppliers
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branding & design agencies
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e-commerce merch platforms
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trade distributors & retailers
As one of the most influential business events in the global merchandise sector, PSI offers unmatched access to high-value buyers seeking new product lines, innovative customization techniques, and reliable sourcing partners.
What Exhibitors Can Expect
1. Promotional Products, Corporate Gifts & Merchandising Items
Featuring:
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branded stationery
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custom corporate gifts
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bags, drinkware, reusable products
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tech gifts & electronics
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lifestyle merchandise
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novelty items & giveaways
Buyers search for unique, customizable and sustainable merchandise options.
2. Textile Printing, Apparel Branding & Custom Clothing
A strong category covering:
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T-shirts & apparel
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screen printing, DTF & DTG
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embroidery solutions
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workwear & uniforms
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sportswear customization
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textile finishing systems
Textile branding is one of the fastest-growing segments of PSI.
3. Printing Equipment, Machines & Customization Technology
Exhibitors showcase:
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UV printers & digital presses
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laser engraving & cutting systems
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sublimation printers
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pad printing & screen printing machines
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heat-transfer equipment
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labeling & packaging systems
This sector attracts manufacturers needing faster, high-precision branding tools.
4. Sustainable Products, Eco-Friendly Materials & Green Merch
Growing demand focuses on:
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recycled materials
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biodegradable merchandise
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sustainable textiles
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eco-friendly packaging
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energy-efficient production technologies
Sustainability is a major purchasing criterion for European buyers.
5. Packaging, Fulfillment & Merch Logistics
Exhibitors highlight:
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custom packaging solutions
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gift boxes & kits
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fulfillment & dropshipping services
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supply-chain & merchandising logistics
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inventory management tools
Corporate gifting increasingly requires integrated logistics support.
6. Design, Branding Solutions & Creative Services
This includes:
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promotional design agencies
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brand consulting firms
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creative concept development
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merchandise strategy solutions
Buyers seek partners who can deliver both product + brand execution.
Why PSI 2026 Matters for Exhibitors
1. Europe’s Most Important Promotional Products Marketplace
Thousands of qualified buyers attend, including:
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distributors
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print service resellers
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corporate purchasers
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marketing agencies
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retail merch companies
2. High Purchasing Intent & B2B Contract Opportunities
PSI visitors come prepared to source:
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annual corporate gifting catalogs
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bulk promotional orders
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branding service contracts
3. Ideal Platform to Launch New Products & Collections
Exhibitors frequently unveil:
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new merch lines
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sustainable alternatives
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updated customization technologies
4. Strengthens Distributor Relationships Across Europe
PSI is the key meeting point for:
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European & international wholesalers
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import-export specialists
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merchandising networks
5. Global Recognition & Industry Authority
Being part of PSI boosts exhibitor credibility in:
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retail
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promotional marketing
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B2B branding
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corporate gifting sectors
Final Thoughts
PSI 2026 is the must-attend event for companies involved in promotional products, merchandise manufacturing, corporate gifts, customization technology, and print services.
Whether exhibitors offer products, equipment, printing systems, apparel, packaging, or branding solutions, PSI provides access to one of the most active B2B buyer markets in Europe.
For suppliers aiming to expand reach, secure distributors, or launch new collections, PSI Düsseldorf is the most strategic event of the year.
Industry: Promotional Products, Merchandising, Printing & Branding
Tags: PSI Düsseldorf expo, promotional products fair Europe, corporate gifting exhibition
