Editorial Guidelines
These guidelines exist so the content on this site stays consistent, readable, and not filled with unnecessary filler or marketing-style noise. Alsett is a practical website, not an academic newsroom, so the rules are simple and direct.
We only publish content related to:
- Event listings: dates, locations, themes, industries involved.
- Basic event breakdowns: what the show is, what sector it serves, and why it exists.
- Exhibitor information: lists, company summaries, what they sell, what they showcase.
- Vendor and service provider information: booth builders, printing companies, logistics, event-related tools.
- Event recaps or summaries
- Useful updates for exhibitors or organizers (venue changes, date changes, new pavilions, floor expansions, etc.).
We do not chase random news. If it’s not tied to the expo world, it doesn’t go on the site.
Articles on Alsett must be written in a straightforward, direct format without fluff
The writing should be easy to read, easy to scan, and free of emotional or promotional tone.
Each piece of content should follow these principles:
- Stick to the facts. Not opinions, not speculation.
- Keep paragraphs short. No walls of text.
- Avoid hype language (“revolutionary,” “groundbreaking,” “world-changing”).
- Focus on useful information: dates, details, descriptions, exhibitors, industries.
- Keep the reader’s time in mind — no long intros, no storytelling, no padding.
Each piece of content should follow these principles:
Most articles on Alsett follow a predictable, functional layout so readers can quickly find the information they need.
- Headline: factual and clear. No clickbait.
- Summary: one or two sentences explaining what this article covers.
- Core details: event name, dates, venue, city, country, and official website.
- Description: a plain explanation of what the event is about and who it’s for.
- Exhibitor or vendor information: if applicable.
- Relevant industry/categories: if applicable.
- Relevant Official links: direct sources only./categories: if applicable.
This structure keeps every post uniform, simple, and easy to skim.
The writing should feel practical, not promotional.
Information on Alsett must match verifiable sources. That includes:
- Official event websites
- Exhibitor directories
- Company websites
- Public announcements
- Press releases
- Venue pages
- Use short sentences when possible.
The writing should feel practical, not promotional.
If something changes (dates, venue, exhibitor list), the article should be updated without delay.
- Official event websites
- Exhibitor directories
- Company websites
- Public announcements
- Press releases
- Venue pages
- Use short sentences when possible.
- Event dates
- Exhibitor directories
- City/country details
- Company names
- Exhibitor categories
- Links and URLs
- Product/service descriptions
Covering the Global Expo
Alsett is the leading news platform for the global expo industry — covering trade shows, exhibitions, trends, data, companies, and event insights.