Club Managers Association of America (CMAA) World Conference & Club Business Expo 2026 – The Premier Event for Private Club Leadership, Operations & Member Experience
The CMAA World Conference & Club Business Expo 2026 is the leading annual gathering for general managers, COOs, clubhouse directors, membership executives, food & beverage leaders, and suppliers serving the private club industry.
As one of the most influential events in the hospitality and leisure sector, the conference delivers high-level education, operational strategies, and direct access to products and services shaping the future of private clubs.
Event Overview
Event Name: Club Managers Association of America – World Conference & Club Business Expo
Start Date: February 17, 2026
End Date: February 21, 2026
Venue: Hilton Alexandria Old Town
Venue Address: 1767 King St, Alexandria, VA 22314, USA
City: Alexandria
Country: United States
Event Website: https://www.cmaa.org/?utm_source=alsett.com
Venue Website: https://www.hilton.com/en/hotels/dcaothf-hilton-alexandria-old-town/?utm_source=alsett.com
Introduction
The CMAA World Conference & Club Business Expo is the most important professional event for the private club industry, connecting leaders from country clubs, golf clubs, yacht clubs, city clubs, tennis clubs, and lifestyle communities.
The conference blends world-class education, leadership development, operational insights, and a business expo showcasing solutions that elevate club management and member experience.
Attendees include:
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general managers and COOs
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clubhouse, operations & facilities directors
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membership, marketing & communications executives
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food & beverage and hospitality managers
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financial controllers and HR leaders
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golf, tennis & recreation program directors
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vendors and service providers to the private club market
For exhibitors, this event offers high-value access to decision-makers responsible for purchasing, operations, and long-term club strategy.
1. Leadership, Strategy & Club Operations Excellence
The CMAA World Conference provides an in-depth learning environment focused on operational excellence across private club departments. Topics include:
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strategic planning & club governance
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operational benchmarks & performance metrics
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facilities management & capital planning
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budgeting, finance & long-term forecasting
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workforce management & service culture
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crisis management and operational resilience
These sessions help club leaders strengthen management approaches and optimize operations.
2. Membership Growth, Engagement & Community Building
With member satisfaction at the heart of club success, the event provides deep insight into:
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membership recruitment and onboarding
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member experience design
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retention strategies & engagement analytics
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communication, branding & club storytelling
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generational trends in club membership
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event programming that drives community
Exhibitors offering tools for engagement, communication, and analytics find a highly targeted audience here.
3. Food & Beverage Management, Culinary Innovation & Service Excellence
The private club industry demands top-tier culinary experiences. The event showcases:
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menu development and kitchen operations
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culinary leadership & staffing
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wine, beverage & bar innovation
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service standards and training
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premium dining trends & member expectations
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technology for reservations, POS & dining management
These insights support clubs in elevating their dining programs and service culture.
4. Club Facilities, Amenities & Lifestyle Enhancements
Modern clubs are expanding amenities to create full lifestyle experiences. This track highlights:
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wellness, fitness & recreation programming
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golf, tennis, pickleball & aquatic facility enhancements
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spa, wellness & luxury service additions
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interior design, renovations & clubhouse upgrades
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landscaping & outdoor amenity planning
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technology for facilities and recreation management
These trends are shaping the next generation of private club offerings.
5. Vendor Solutions, Club Technology & Business Services
The Club Business Expo portion of the event provides exhibitors the opportunity to present solutions for:
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club management software
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member communication platforms
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payment & billing systems
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interior design, furnishings & facility products
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marketing & branding services
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HR, staffing & training solutions
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golf, tennis & recreation equipment
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foodservice and hospitality products
Decision-makers attend specifically to evaluate new products and build partnerships.
Why the CMAA World Conference & Club Business Expo 2026 Matters
1. The largest professional event dedicated to private club management
Uniting leaders who oversee operations, staff, member satisfaction, and financial strategy.
2. Strong focus on leadership, operations & member-experience excellence
Providing actionable tools and strategies for immediate improvement.
3. High-value audience with purchasing authority
Exhibitors meet real buyers responsible for club investments and upgrades.
4. A comprehensive view of trends shaping the club industry
From amenities to technology to hospitality innovation.
5. A powerful setting for networking and professional growth
Connecting club leaders, suppliers, educators, and strategic partners.
Final Thoughts
The CMAA World Conference & Club Business Expo 2026 remains the most influential educational and business event for the private club industry. Exhibitors gain direct access to leaders who manage club operations, membership strategy, facilities, and hospitality excellence.
For organizations serving the private club market, this conference is an essential platform for engagement, visibility, and long-term business development.
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