Alsett Brand a Day: Project Guidelines & Policies

Welcome to Alsett’s Brand a Day project—a daily initiative that promotes one business or entity each day. This page outlines the policies and guidelines for the Alsett team, content creators, and clients. It serves as a clear framework for how the project operates, ensuring transparency and consistency for everyone involved.

What Is Brand a Day?

The Brand a Day project is designed to:

• Showcase one business every day through Alsett’s website, social media, and network.

• Provide businesses with professional marketing content, including blog posts, social media features, and more.

• Offer both free and paid options to participate in the project.

This initiative is built to drive exposure for businesses while creating valuable content for Alsett’s platforms.

For Businesses: What to Expect

1. What’s Included

• Blog Post: A professional write-up on the Alsett website, introducing your brand, story, products, and services.

• Social Media Features:

• An Instagram post or reel showcasing your business.

• Instagram stories highlighting your brand.

• Links to your social media and website.

• Custom Content: Content may include videos, graphics, or even press releases depending on your business needs and our creative direction.

• Backlinks: We’ll include backlinks to your website, products, and social media to drive traffic.

2. How It Works

• Submission: Submit your business name, website, and contact details through our online form.

• Research: The Alsett team will review your website and online presence to create custom content.

• Publication: Your feature will be published on the Alsett website and shared across social media.

3. Free vs. Paid Options

• Free: Join the waitlist to have your business featured in the order submissions are received.

• Paid ($500): Customize and Skip the waitlist and have your business featured immediately.

4. Policies for Businesses

• No Custom Requests: The content we create is based on our research and marketing expertise. Specific requests or modifications are not included in the free package.

• Paid Customization: If you require specific changes or additional content (e.g., a targeted video or extended press release), you can purchase a separate package at an additional cost.

• Content Ownership: All content created remains the property of Alsett but may be shared and repurposed by the featured business with proper attribution.

For the Alsett Team: Rules and Responsibilities

1. Team Workflow

• Content Creators:

• Research the featured business to understand its products, services, and unique value.

• Create professional, engaging content (blog posts, videos, social media posts) tailored to the business.

• Social Media Team:

• Post and share content on Alsett’s platforms, including Instagram, Facebook, and LinkedIn.

• Engage with followers and respond to relevant comments or messages.

• Website Team:

• Ensure the Brand a Day page is updated daily with the latest feature.

• Optimize blog posts and social media content for SEO.

• Manager:

• Oversee the entire process to ensure quality and consistency.

• Approve content before publication.

2. Content Creation Guidelines

• The content type (video, graphic, blog post, or combination) is determined based on the nature of the business.

• Content must be high-quality, professional, and aligned with Alsett’s standards.

• Backlinks and proper tagging for the featured business must be included.

3. Time Management

• Free submissions are processed in the order they are received.

• Paid submissions ($500) must be prioritized and completed within the agreed timeframe.

4. Communication

• The team should maintain clear and professional communication with clients, ensuring they understand the process and policies.

• Provide updates on the status of their submission when requested.

Important Policies for Everyone

1. Streamlined Process

• The Brand a Day project follows a set package structure. Businesses do not get to choose or modify the type of content included in the free package.

• Customizations are available only through paid packages.

2. Equal Opportunities

• All businesses are treated equally under the waitlist system, ensuring fairness for free submissions.

3. Content Integrity

• Content created for the project reflects Alsett’s professional standards. The team reserves the right to make final decisions on the creative direction.

4. Transparency

• All featured businesses will receive links to their published content.

• Pricing for paid options and customizations will always be clear and upfront.

Why This Matters

The Brand a Day project benefits everyone involved:

• For Businesses: A cost-effective way to gain exposure and connect with new audiences.

• For Alsett: Builds a library of high-quality content that improves SEO and brand authority.

• For the Audience: Introduces exciting businesses, products, and services every single day.

Get Involved

If you’re a business owner, you can:

• Submit your business for free to join the waitlist.

• Pay $500 to skip the line and get featured faster.

If you’re part of the Alsett team, follow the guidelines above to ensure we deliver professional, consistent, and engaging content every day.

Together, we’re creating something extraordinary—one brand, one story, one day at a time.