G-SHOCK

G-SHOCK A 10-year battery life, 10-bar water resistance and 10-meter dropping shock resistance. These were the three essential components of the “Triple 10” concept, which laid the foundation of the actual development of the renowned G-SHOCK model that we know today. The rugged shape and robust styling originated with an engineer’s brief calling for an “unbreakable watch.” Since its birth in 1983, G-SHOCK has continued its unrestrained evolution while retaining its unique basic structure. Today, G-SHOCK continues to take up challenges beyond the limits of time and realms of possibility.