SITS Europe 2026 – The Essential Event for Service Desk, IT Support & Enterprise Service Management
SITS Europe 2026 is the leading European exhibition dedicated to service desk operations, IT support, ITSM, and digital workplace services. Hosted in London, the show brings together IT leaders, service managers, engineers, and solution providers focused on improving service quality, operational efficiency, and user experience across modern organizations.
For exhibitors, SITS Europe delivers direct access to buyers evaluating tools and strategies for scalable, secure, and user-centric IT support.
Event Overview
Event Name: SITS Europe – Service Desk & IT Support Show
Start Date: May 13, 2026
End Date: May 14, 2026
Venue: Olympia London
Venue Address: Hammersmith Rd, London W14 8UX, United Kingdom
City: London
Country: United Kingdom
Event Website: https://www.servicedeskshow.com/?utm_source=alsett.com
Venue Website: https://olympia.london/?utm_source=alsett.com
ExpoMax360 Listing:
https://atlas.expomax360.com/event/sits-europe-service-desk-it-support-show/?utm_source=alsett&utm_medium=header_sponsor&utm_campaign=expomax360
Introduction
SITS Europe is the primary meeting place for professionals responsible for delivering reliable IT services and exceptional user support. The event focuses on practical, real-world solutions covering IT service management, automation, analytics, and the evolving digital workplace.
Attendees include:
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service desk managers & IT support leaders
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ITSM & ESM practitioners
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enterprise IT directors & CIO teams
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managed service providers (MSPs)
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automation, AI & chatbot vendors
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endpoint, monitoring & security specialists
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digital workplace & employee experience teams
The show is known for its practical sessions, solution-led exhibition, and high-quality peer networking.

1. IT Service Management (ITSM) & Enterprise Service Management
SITS Europe highlights platforms and frameworks that underpin modern service delivery, including:
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ITSM & ESM platforms
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incident, problem & change management
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service catalogues & request fulfillment
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SLA, reporting & performance analytics
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governance, risk & compliance tools
These solutions help organizations standardize processes and improve service reliability.
2. Automation, AI & Intelligent Service Desks
Automation is transforming IT support operations. Exhibitors present:
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AI-powered chatbots & virtual agents
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workflow automation & orchestration
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self-service portals & knowledge management
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predictive incident management
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intelligent ticket routing & prioritization
These technologies reduce response times and enhance user satisfaction.
3. Digital Workplace, Endpoint & User Experience
With hybrid work now standard, SITS Europe focuses on tools that support the digital employee experience, including:
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endpoint management & device support
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remote support & collaboration tools
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experience monitoring & analytics
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identity & access management
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secure workspace solutions
Organizations attend to improve productivity while maintaining security.



4. Monitoring, Observability & Service Assurance
Proactive service assurance is a core theme at the event, featuring:
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infrastructure & application monitoring
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observability platforms
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alerting & root-cause analysis
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performance optimization tools
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incident response & remediation systems
These solutions help IT teams prevent downtime and maintain service continuity.
5. Skills, Training & IT Support Leadership
SITS Europe also emphasizes professional development through:
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service desk best practices
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ITIL & process maturity insights
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leadership and team development sessions
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metrics, KPIs & continuous improvement
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community knowledge-sharing and networking
This content supports both operational excellence and career growth.
Final Thoughts
SITS Europe 2026 remains the must-attend event for IT support and service management professionals across Europe. With its strong focus on practical solutions, automation, and user experience, the show provides exceptional value for organizations modernizing their service desks and enterprise support functions.
Held at Olympia London, SITS Europe continues to shape the future of IT service delivery through innovation, collaboration, and real-world insight.
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