Performance Racing Industry Show – Pri Show

PRI Show 2025 – The Ultimate Trade Show for Motorsports, Racing Technology & High-Performance Innovation

The Performance Racing Industry Show (PRI Show) 2025 returns to the Indiana Convention Center in Indianapolis—bringing together the global racing community, including performance manufacturers, engine builders, race teams, speed shops, fabricators, track owners, and motorsports technology innovators.

Recognized as the largest and most influential racing trade show in North America, PRI is where the motorsports industry comes to source new products, explore cutting-edge performance technology, and build partnerships for the next racing season.

Event Overview

Event Name: Performance Racing Industry Show – PRI Show
Start Date: December 11, 2025
End Date: December 13, 2025
Venue: Indiana Convention Center
Venue Address: 100 S Capitol Ave, Indianapolis, IN 46225, USA
City: Indianapolis
Country: United States

Event Website: https://www.performanceracing.com/?utm_source=alsett.com
Venue Website: https://www.icclos.com/?utm_source=alsett.com
ExpoMax360 Source: https://atlas.expomax360.com/event/performance-racing-industry-show-pri-show/?utm_source=alsett.com

Introduction

The PRI Show is the premier gathering for the global racing and performance aftermarket industries.
From cutting-edge engine parts to state-of-the-art race electronics, fabrication tools, tuning technology, and race shop equipment, this event is the central marketplace for everything related to motorsports.

Attendees include:

• race teams (NASCAR, NHRA, INDYCAR, dirt, drag, karting, off-road & more)

• performance parts manufacturers

• engine builders & tuners

• fabricators & machine shops

• distributors & race shops

• chassis builders

• automotive engineers & developers

• track owners & promoters

• motorsports media & influencers

For exhibitors, PRI offers unmatched access to highly technical buyers, racing professionals, and decision-makers preparing for the 2026 racing season.

What Exhibitors Can Expect

1. High-Performance Engine Parts, Components & Machining

One of the largest and most advanced exhibition sectors includes:

• pistons, cams, rods, crankshafts

• cylinder heads & valve train systems

• turbochargers, superchargers & forced induction

• fuel delivery & injection systems

• lubricants & performance fluids

• CNC machinery, dynos & machining equipment

Engine builders attend PRI to source components that deliver power, precision, and reliability.

2. Race Electronics, Tuning Systems & Data Acquisition

PRI showcases the newest in:

• ECUs & engine management systems

• tuning software

• sensors & wiring harnesses

• ignition systems

• race communication systems

• data acquisition & telemetry

Racing teams rely heavily on advanced electronics to optimize performance.

3. Chassis, Suspension, Brakes & Drivetrain Technologies

Exhibitors present:

• shocks, springs & coilovers

• brake components

• clutches, flywheels & driveline parts

• axles & differentials

• roll cages, tubing & fabrication supplies

These are essential for competitive on-track handling and vehicle safety.

4. Race Shop Tools, Fabrication Equipment & Workshop Technology

A crucial category for professional race shops and fabricators, including:

• welding and fabrication tools

• tubing benders & notchers

• lifts, jacks & shop equipment

• engine stands & specialty tools

• metrology, measurement & precision systems

Speed shops attend with real purchasing intent.

5. Racing Safety Gear, Apparel & Driver Equipment

Exhibitors feature:

• helmets, suits, gloves & shoes

• fire suppression systems

• seats & harnesses

• HANS devices & driver safety tech

Safety products remain a top priority in all motorsports.

6. Race Tracks, Sanctioning Bodies & Performance Services

PRI also includes:

• racing organizations & associations

• track services & facility equipment

• marketing & media services

• performance testing labs

• sponsorship agencies

This ecosystem supports all levels of motorsports competition.

Why PRI Show 2025 Matters for Exhibitors

1. The Largest Motorsports Trade Show in North America

PRI attracts teams and buyers from:

• NASCAR

• INDYCAR

• NHRA

• IMSA

• Dirt track & sprint car

• Drag racing

• Off-road & rally

• Karting & grassroots racing

2. High Intent, High Technical Buyers

PRI attendees include race shops and professional builders who:

• purchase in volume

• buy specialty components

• upgrade equipment annually

• seek new manufacturers and suppliers

3. Ideal Stage for Product Launches

Exhibitors often debut:

• new performance parts

• upgraded ECUs

• new chassis components

• next-generation tuning tech

4. International Exposure

Buyers attend from:

• U.S.

• Europe

• Asia

• Australia

• Latin America

5. Serious Networking & Contract Opportunities

PRI is one of the rare shows where:

• deals are made on the floor

• teams purchase immediately

• long-term partnerships form

• sponsorship conversations begin

Final Thoughts

PRI Show 2025 is the world’s premier platform for motorsports innovation, performance technology, and racing industry business development.
For exhibitors offering engine components, tuning systems, race electronics, fabrication equipment, safety gear, or shop technology, PRI provides direct access to the professionals who shape the future of competitive racing.

Whether you build parts, supply race teams, or innovate new performance systems, PRI Show 2025 is a must-attend event for motorsports growth and global visibility.

Industry: Motorsports, Performance Parts, Automotive Engineering
Tags: PRI Show Indianapolis, racing industry expo, performance motorsports trade show