CSSM Case Study #3

At Crescendo Self Storage Management (CSSM) , we partner with self-storage owners who want stronger performance without becoming full-time operators. Founded in 2017 and built on 25+ years of industry experience, CSSM manages storage facilities across the Western U.S. Our mission is simple: impact lives for the better — including the owners who trust us with their assets. We Make Owners More Money — With Less Hassle Most owners don’t buy storage to manage daily operations, staffing challenges, marketing, and collections. They buy it for predictable cash flow, asset growth, and long-term value. We step in as your operational partner to: Increase occupancy strategically Optimize pricing and revenue Improve marketing ROI Strengthen tenant retention Streamline collections Enhance security and property standards Deliver consistent, professional reporting Our goal is simple: higher NOI and less stress for you. Operational Excellence, Not Just Oversight We are not a “set it and forget it” management company. Our team includes experienced operations leaders, district managers, marketing specialists, and technology partners who actively monitor performance. We combine boots-on-the-ground management with centralized expertise in: Digital marketing and lead generation Revenue management and pricing strategy Call-center performance optimization Reporting and analytics Tenant protection program optimization Expense control and vendor management We focus on data-driven decisions, not guesswork. Transparent Reporting & Communication We believe ownership should feel informed — not in the dark. Our owners receive clear monthly reporting, key performance insights, and regular communication. We do not just report numbers; we explain what they mean and what actions we are taking to improve performance. We value two-way communication and treat every property like it is our own. A People-First Culture Our core values guide how we operate: Be kind and caring Take initiative Be process-oriented Maintain a positive attitude We promote from within, invest in training, and build teams that genuinely care about your property and your tenants. Who We Serve Best CSSM is a strong fit for: Independent owners who do not want to manage daily operations Multi-store owners seeking scalable systems Investors who want professional oversight Owners preparing for refinance or sale Facilities that need operational turnaround or performance optimization If you are looking for a management partner who is proactive, accountable, and focused on measurable growth, we would welcome the conversation. Your facility should work for you — not the other way around. | Below is a summary of how we increased revenue by $270,590, and property value by $4,509,838! Background The property is a 597 unit self storage facility in Las Vegas, NV. The property is a first-generation self storage facility. The property was acquired by Crescendo Properties in October 2017. How We Did It We used our Magic Revenue Finder process to systematically analyze revenue growth opportunities. We converted a coin operated car wash into additional RV parking spaces During the due diligence period it became clear that the coin operated car wash was not increasing value to the property. During the early stages of ownership we demolished the existing car wash and improved the area with 17 new RV parking spaces. We invested approximately $119,156 to add these RV parking spaces. All 17 spaces were leased within two months of completing the project. The additional annual revenue was $25,572. This additional revenue netted $307,044 in additional value for the property. We Improved Marketing and Curb Appeal to Increase Occupancy We improved the property’s online local listings. We successfully encouraged our customers to leave online reviews so that local online shoppers would see the exceptional customer service we were delivering. We engaged a call center to make sure any missed incoming calls were handled professionally. We painted the property and made necessary exterior repairs. Due to these efforts occupancy increased during the period from 73.1% to 91.9%. We Implemented an Effective Rate Management Program We implemented a program of asking rate and in-place tenant rate management, increasing the revenue per occupied square foot from $0.73/Occupied SF to $1.19/Occupied SF, a 64.0% increase in 24 months. Click to Read More .