Japan International Food & Beverage Expo (jfex Winter)

JFEX Winter 2025 – Japan’s Premier Food & Beverage Sourcing Event at Makuhari Messe

The Japan International Food & Beverage Expo (JFEX Winter) 2025 returns to Makuhari Messe in Chiba, bringing together leading global food & beverage manufacturers, importers, distributors, restaurant groups, retail buyers, and product innovators.

JFEX Winter is one of Japan’s most important trade events for premium food products, global flavors, beverage innovation, and retail supply chain development. For exhibitors, this expo provides unmatched direct access to Japan’s massive F&B market—one of the most stable, high-value consumer markets in the world.

Event Overview

Event Name: Japan International Food & Beverage Expo – JFEX Winter
Start Date: December 3, 2025
End Date: (multi-day show)
Venue: Makuhari Messe
City: Chiba
Country: Japan

ExpoMax360 Source:
https://expomax360.com/atlas/japan-international-food-beverage-expo-jfex-winter/

Introduction

Japan remains one of the strongest import markets for specialty foods, premium beverages, gourmet ingredients, and international culinary products. With a consumer base focused on quality, safety, reliability, and authenticity, foreign suppliers continue to see strong market potential.

JFEX Winter connects exhibitors with Japanese and Asia-Pacific buyers seeking:

• new global food products

• specialty beverages

• private-label suppliers

• retail and HORECA partners

• export/import distributors

The expo serves as a strategic gateway for international brands aiming to enter or expand within Japan’s competitive but lucrative food and beverage landscape.

What Exhibitors Can Expect

1. Premium & Specialty Food Showcase

Exhibitors present a wide range of specialty items that appeal to Japanese retail and culinary markets, including:

• gourmet snacks & confectionery

• sauces, condiments & seasonings

• organic & natural foods

• plant-based and health-focused foods

• global fusion products

Buyers include supermarket chains, department stores, gourmet shops, and convenience store procurement teams.

2. Beverage Innovation & International Drink Brands

The beverage category continues to expand with strong demand for:

• craft beverages

• functional drinks

• teas and specialty beverages

• juices & natural fruit drinks

• alcoholic beverages & craft spirits

Japan’s premium beverage segment is highly receptive to international innovation.

3. Frozen, Ready-to-Eat & Foodservice Products

JFEX Winter features a strong selection for the restaurant and hospitality sector:

• ready-made meals

• frozen foods

• bakery & dessert items

• catering products

• hotel & restaurant supply ingredients

HORECA suppliers attend the event in large numbers.

4. Importers, Distributors & Retail Buyers

JFEX Winter attracts decision-makers from:

• major retail chains

• wholesalers

• foodservice groups

• distribution companies

• e-commerce marketplaces

• convenience store brands (7-Eleven, Lawson, FamilyMart)

For exhibitors, this means real buyers with purchasing authority, not just general visitors.

Why JFEX Winter Matters for Exhibitors

Japan = High-Value Market With Strong Import Demand

Japan imports a significant portion of its food supply, creating strong opportunities for:

• specialty producers

• global brands

• premium product manufacturers

Perfect for Market Entry & Brand Expansion

JFEX Winter helps exhibitors:

• find Japanese import partners

• secure distribution deals

• build visibility with retail buyers

• attract foodservice collaborations

• learn regulatory & packaging requirements

Strong International Participation

Companies from Europe, Asia, the Middle East, North America, and Oceania participate to expand their presence in Japan’s food market.

Ideal Timing for New Product Launches

December aligns with:

• new-year buying cycles

• retailer category planning

• foodservice menu development

Final Thoughts

JFEX Winter 2025 is a must-attend event for global food & beverage brands aiming to enter or expand in Japan. Exhibitors gain access to a highly professional buyer network, strong sourcing demand, and one of the world’s most respected F&B markets.

If your company specializes in premium food products, functional beverages, global ingredients, or consumer-ready goods, JFEX Winter provides the strongest business platform for connecting with Japan’s retail, distribution, and foodservice sectors.

Industry: Food & Beverage, Retail, Import/Export
Tags: Japan food expo, international food trade show, Makuhari Messe event