REFERRAL MARKETING | UGC
Referral marketing is a type of marketing that takes advantage of word-of-mouth recommendations from satisfied customers. By offering incentives for customers to recommend your products or services to others, you can tap into a powerful marketing channel. When done correctly, referral marketing can be an extremely effective way to build your business. Not only does […]
NEUROMARKETING
Neuromarketing is a type of marketing that applies neuropsychology to market research. Neuromarketers use techniques like brain imaging and scanning to measure physiological and neural responses to marketing stimuli. This allows them to understand how customers react to different marketing materials, even if they don’t verbalize it. However, neuromarketing is not without its critics. Some […]
NOSTALGIA MARKETING
In recent years, there has been a growing trend in nostalgia marketing. This type of marketing evokes the power of nostalgia to create warm, happy feelings around your brand. Nostalgia marketing often involves infusing promotional materials with familiar concepts that evoke fond memories. This is an effective way to build trust in a new company. […]
BEHAVIORAL MARKETING
Behavioral marketing can be a very effective tool for businesses, but it’s important to strike the right balance. Users don’t like feeling like they’re being watched all the time, so make sure your campaigns are relevant and not too intrusive. It’s also important to remember that not all users react the same way to behavioral […]
RETENTION MARKETING
Any business owner knows that it costs significantly more to acquire a new customer than it does to retain an existing one. That’s why retention marketing is so important. By using tactics like loyalty programs, win-back campaigns, and customer segmentation, you can keep your customers coming back for more. Not only does this lead to […]
ACQUISITION MARKETING | CAC
In business, the customer acquisition cost (CAC) is the total cost of acquiring a new customer. The Acquistion Funnel is the process that companies use to identify and attract new customers. The funnel consists of four stages: awareness, interest, decision, and action. Awareness is the first stage of the funnel where potential customers become aware […]
REFERRAL MARKETING | UGC
Referral marketing is a type of marketing that takes advantage of word-of-mouth recommendations from satisfied customers. By offering incentives for customers to recommend your products or services to others, you can tap into a powerful marketing channel. When done correctly, referral marketing can be an extremely effective way to build your business. Not only does […]