SIFT LAB AB

SiftLab is an intelligence layer that sits between your data and activation applications, and accelerates your martech stack. Our next-gen AI platform allows you to predict and optimize your business – going from insight to idea to action faster. Predictive Insights & Analytics: Gain valuable insights across key business areas such as Sales, CRM, Marketing, Product, and Supplier/Inventory management through our interactive dashboards. Predictive Segmentation: Utilize AI segmentation to optimize campaign audiences across multiple channels, including Email, SMS, Meta, Google, TikTok, and more. Sift Sense Agent: Get answers to your questions and actionable suggestions in no time, without spending hours in Excel or raising internal tickets to your Data Science team. The Sift Advantages 1. AI-Native intelligence layer. Proprietary architecture delivers sub-second predictive intelligence at 10 - 100x faster than traditional Bi tools at 1/36th the cost of traditional cloud warehouses, allowing you to scale personalization without scaling your infrastructure bill. 2. Accelerates current infrastructure: Sift Lab connects to your existing data layer (Snowflake, BigQuery, Databricks) and marketing channels, unifying customer, product, and channel data with a powerful semantic layer to turn the data into a coordinated engine for growth. 3. Agentic AI assistant: Sift Sense agent helps you find growth opportunities, answer questions, and build target groups and automates marketing workflows and campaigns. 4. The latest predictive models: Transformer-based recommendation models and cluster algorithms to predict Next-Best-Action, churn, purchase and offer propensity and much more. 5. Proven ROI Playbook: Offers 100+ ready-to-deploy, industry-specific use cases. From massive-scale retail personalization to high-growth D2C trends, our platform delivers an average 200% increase in campaign performance within the first year. 6. Automated retail media monetization: Automate the monetization of your first-party data by allowing you to sell deep, predictive insights directly to brand partners. Use Sift Sense to automatically generate high-intent predictive audiences for brand campaigns, ensuring maximum ROI for advertisers and zero operational overhead for your team.