About NeoDay BV
NeoDay empowers retailers and consumer brands to turn loyalty into a measurable growth engine. As the Winner of Best Loyalty Program 2025 and a finalist for the 2026 International Loyalty Awards, we help brands launch high-impact loyalty programs that grow and activate their member base, increase visit frequency, and boost basket size, delivering ROI in months, not years. Our SaaS platform combines AI-driven personalization, gamification, and ready-to-use frontends, requiring minimal IT effort. Brands can launch fully operational loyalty programs in as little as 10 weeks. Whether you want to launch a standalone loyalty app or integrate seamlessly into your existing app using our SDK, NeoDay adapts to your setup. With cloud-agnostic architecture, flexible hosting, and countless integrations, we fully equip your business with everything needed to build, scale, and optimize loyalty, on your own terms. NeoDay has powered loyalty programs for some of the world's most recognized brands in food retail, fuel, and hospitality across South Africa, Europe, and beyond, including Nando's, Tesco, Heineken, Texaco, Auchan, Action, La Place, and MOL, and more.