About
Founded by Derek Jeter, Misty Copeland, and the Founder of UNTUCKit. The industry has forgotten its most important players: athletes. Athletes of all kinds, shapes and sizes. The professional athlete, the intense athlete and the casual athlete. It’s not important how celebrated of an athlete you are. What is important is when you’re making an athletic move, big or small, you’re wearing the apparel that will benefit you the most. Greatness Wins saw there’s a need for something better. All athletes deserve something better, and we’re stepping up to the plate.