BAKO SWEET

Bako Sweet® is a family-owned grower, packer, and shipper of premium sweet potatoes, headquartered in Bakersfield, California. As the #1 sweet potato brand in the Western U.S., we are passionate about helping retailers capitalize on one of the fastest-growing vegetable categories in produce. We combine exceptional product quality with innovative merchandising solutions and consumer-focused marketing programs designed to drive category growth. Our portfolio includes conventional and organic sweet potatoes, value-added formats, and retail-ready packaging that meet the evolving needs of today’s busy shoppers. Guided by a call to action to “sweeten your everyday,” Bako Sweet consistently invests in building both our brand and the sweet potato category as a whole. Through consumer marketing, strategic partnerships, shopper programs, and retail merchandising initiatives, we help drive awareness, trial, and demand for sweet potatoes, creating value for our retail partners and the industry. As consumers increasingly focus on heart health and seek nutrient-dense foods that support satiety and balanced eating habits, sweet potatoes are uniquely positioned to benefit from evolving wellness trends, including the growing adoption of GLP-1 medications. And to help consumers incorporate sweet potatoes into more meal occasions, Bako Sweet has developed a library of more than 100 delicious recipes, showcasing the versatility of sweet potatoes for breakfast, lunch, dinner, snacking, and entertaining. Retailers rely on Bako Sweet not only for its premium quality and dependable supply, but also for its proven business results. Our in store displays have delivered a 240% sales lift, helping retailers meet or exceed their category performance goals.