Upfluence: The Influencer Marketing Platform You Need

Who Needs Them?
If you have an online store and want to connect with influencers to help sell your products, Upfluence is for you!

Summary of Services
Upfluence helps e-commerce brands find and work with influencers to promote their products. They offer tools to manage all aspects of influencer marketing, from finding the right influencers to tracking campaign performance. Their plans start at $478 per month.

Upfluence: Elevating Influencer Marketing for E-commerce Businesses of All Sizes

Best for: E-commerce Businesses of All Sizes
Pricing: From $478
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Upfluence was created when co-founders Kevin Creusy and Vivien Garnès sought to build organic collaborations to market their necktie business. They realized the potential of leveraging genuine connections and affinity in influencer marketing, which led to the launch of Upfluence software. This platform enables brands and agencies to turn customers into brand ambassadors and run scalable, profitable influencer marketing campaigns. Upfluence manages all aspects of these campaigns in one place—from influencer search and identification to outreach, sending briefs, making payments, and tracking performance, including personalized coupon codes and sales.

Tailored for E-commerce and Direct-to-Consumer Brands

Upfluence is designed specifically for direct-to-consumer and e-commerce brands. The platform offers powerful integrations with Shopify, WooCommerce, Klaviyo, Zapier, and more, helping brands uncover influencers within their existing network of customers, subscribers, and followers. By leveraging consumer and influencer data insights, brands can choose the best partners for their campaigns and drive online sales through affiliate campaigns with native promo code generation and tracking.

Comprehensive Features and Tools

Upfluence boasts a large, continuously updated database of influencers from all industries worldwide, from nano-influencers to celebrities. The platform’s proprietary algorithm indexes and analyzes every piece of content for reach and engagement. For Instagram, audience data, such as age, gender, and location, is available with influencer authorization. Additionally, brands can view influencers’ estimated fees and the percentage of real versus fake followers.

Unique Integrations and Influencer Discovery

Upfluence was the first platform to integrate e-commerce tools, allowing brands to leverage their own customer bases for influencer discovery. This innovative feature enables brands to connect their online stores to Upfluence’s software, discover influencers visiting their websites, and offer them incentives to share their social media handles. These influencers can then be activated through dedicated campaigns, building long-term ambassador programs.

Advanced Search and Management Tools

Brands can also search through Upfluence’s own database using over 20 advanced search filters, including keywords, location, social platform, and number of followers. Upfluence covers all major social media platforms: Instagram, YouTube, Twitter, Pinterest, Twitch, and TikTok. The search interface is intuitive, displaying results in near real-time, with detailed information on influencer profiles, engagement rates, influence and relevancy scores, and past collaborations.

Influencer Relationship Management

Upfluence’s Influencer Relationship Management (IRM) feature helps brands organize and contact influencers effectively. The IRM allows brands to list selected influencers, rank them based on performance, and send personalized outreach messages in bulk. The platform provides visibility into all communications with influencers and includes a lifecycle management component to track campaign progress.

Streamlined Campaign Management

Upfluence’s campaign workflow enables brands to run multiple influencer marketing campaigns simultaneously and manage influencer selection and offers efficiently. The platform’s outreach tools help brands plan their messaging strategy, track influencer responses, and manage the entire campaign lifecycle from negotiation to payment.

Pricing Plans

• Startup: $478/month – Access to influencer search, campaign management, and performance tracking.
• Additional Modules: Various add-ons for enhanced features such as Affiliate Marketing, Social Media Ads Management, and Social Media Content Management.

Conclusion

Upfluence stands out as a comprehensive influencer marketing platform tailored for e-commerce businesses of all sizes. With its robust features, advanced integrations, and user-friendly interface, Upfluence enables brands to build effective influencer campaigns and drive online sales. Explore Upfluence and discover how it can elevate your brand’s marketing efforts.